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About the Brand
Skincare visionary Paula Begoun founded our company with one goal—help women uncover the truth about skincare. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
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We're still working to get our cosmetics product recommendations just right...
But it will be worth the wait!
Not only will we provide you with specific, customized cosmetics recommendations, but we're going that extra mile to give you the exact shades that will work best for you based on your skin tone, undertone, and other personal characteristics.
So not only will you receive recommendations for the best of the best eyeshadows, blushes, lipsticks, powders and more -- we'll give you the specific names of the colors that are perfect matches for you!
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